Jenny Yoo Collection

I wrote blogs for Jenny Yoo’s website to bring traffic to its product pages and improve its SEO ranking. Using a predetermined style guide, I crafted content that displayed the brand voice of the company.

Your Favorite Dresses of 2018

December 20, 2018

The New Year means new styles here at Jenny Yoo. But that’s no reason not to celebrate what made 2018 so great! We’ve put together a countdown of your favorite styles to help you ring in the New Year the right way! Be sure to grab them while they are still available online!

10.

Nobody does tulle better than Jenny Yoo! The Julia dress takes the ethereal aspects of tulle and makes it fresh for a new age. She’s sweet in the front and sassy in the back with a classic sweetheart neckline that would never betray that she’s actually backless! There are as many different ways to tie her as days in the year, so the Julia dress never gets old.

9.

It may be the dead of winter, but it’s always the right time for a halter! The Farrah is fun and flirty; the best way to warm up your holidays. With a plunging V-neck and a cutaway slit that was made to sashay, the Farrah is perfect for your holiday party or Christmas in July.

8.

Some dresses are too fun to only wear once. The Alanna dress’s open back and flutter sleeves make you feel like you are walking the catwalk, no matter the season. Buy it in black to stun on the winter solstice, or go for the gorgeous Ohana Print for a look that is as sweet as summer.

7.

Sleek and sultry never goes out of style. The Sullivan’s cowl neckline and figure-hugging column skirt proves it. A year after unveiling her on the runway, and she’s more fashionable than ever. Plus, we updated our rich velvet color selection with the vintage-inspired French Blue, so you can wear her into the New Year.

6.

For those of us resolving to be a sleeker and more sophisticated version of ourselves in 2019, the Kayla dress is the perfect place to start. Known for her clean lines, above the knee slit, and modern halter neckline, the Kayla dress is perfect for your fiercest self yet.

5.

The boho chic classic, Cassie, looks great on every body type. With the reversible shell that is adjustable at the waist over a sleek form-fitting slip, this is the dress that keeps on giving.

4.

Like tradition and fine wine, some styles just get better with age. The Annabelle is a Jenny Yoo staple that defines the meaning of timeless. She’s the best Convertible dress on the market, with impeccable structure and enviably romantic soft tulle. Why mess with perfection?

3.

Keep your style in the convertible family! The Mira is the Annabelle’s younger, more modern sister. In sophisticated Luxe Chiffon, she has just as many possibilities, but in the fabric you love. Mix and Match our Nabi Collection for a fresh take on your favorite Jenny Yoo style.

2.

You just can’t beat a circle skirt, and why would you try? The Mila dress has everything a girl could want, with a flattering silhouette and delicate flutter sleeves. The spaghetti straps and subtle V neck keep the functional fashionable, making this dress second only to one.

1.

There is only one dress simple enough to wear anywhere, and stylish enough to stand out any year. The Inesse dress is your favorite dress of 2018, but there’s no way we’re leaving her in the past.  With a skirt that twirls and a simple V neck that flatters any shape, she’s perfect for that quintessential hallmark moment. Happy New Year!

Wrap Up Your Look

There are so many special moments on your wedding day, you need accessories that keep you looking fresh and gorgeous through every single one. The Vine Flower Wrap features a preppy and fun floral design that looks beautiful no matter how you tie it. Whether it’s draped over your shoulders, or tied with a beautiful bow, this wrap is wedding photo ready.

Stay relaxed and comfortable in the soft and supple Milin Wrap. The delicate fringe at the bottom of this unique hand embroidered wrap adds the perfect flowy boho finish. Cozy up in this creamy silk and wool wrap and you won’t have to worry about sacrificing comfort or style on your big day!

When you want to cover up and still show off, you need a wrap that won’t take over your whole look. The elegant Florence wrap is the simple touch you are looking for with a soft cashmere border and a modern floral embroidery on delicate and sheer tulle. The cutout pattern will highlight the cut of your gown, keeping your look chic and church appropriate.

Spend your special day wrapped in a tropical breeze! The Lila Wrap’s diagonal cream embroidery evokes flowers in the wind, adding an effortless and natural feel to your bridal look. You’ll be feeling ready for the next adventure, whether you wear it flowing down your arms during your ceremony on the beach, or throw it over your shoulders on the way to your honeymoon getaway!

Your girls will be right beside you on your big day! Show your appreciation for everything they do with the perfect bridesmaid’s gift; a light and romantic wrap they can wear on your wedding day and on date night! The Kimi wrap comes in bright white as well as 6 pops of color that compliment Jenny Yoo’s most popular eye-catching hues. Whether your party is pretty in pink or blushing in blue, there is a Kimi scarf to tie it all together!

The Inside Look

October 12, 2018 

In the midst of the most exciting week in Bridal, Jenny Yoo introduced her new collection that emphasizes the best of the brand with custom embellishments, luxe fabrications, and sculpted silhouettes that feel modern yet timeless. This collection took a turn towards flirty silhouettes while keeping the clean lines and impeccable tailoring Jenny is known for.

The Jenny by Jenny Yoo bridal collection started off the show, setting a preppy and romantic tone with whimsical dimensional beading, sweet silhouettes, and delicate structured detailing.

Classic ball gowns were given a makeover with the effortless movement of the asymmetrical Georgina gown or the unique convertible off-the-shoulder detail on the Eliza ball gown.

Sleek styles were given new attention, with fit and flare gowns ranging from the sweet shine of the full lace Arden to the flirty back cut out of the understated Whitley.

Jenny by Jenny Yoo elevates the standard for the undeniably playful bride, combining youthful textures with classic details. Even the most modern of silhouettes are made special with the perfect covered button.

Jenny Yoo has long been an expert at what bridesmaids want and this season was no different. Innovative new silhouettes combine ease of movement with draped detailing and flirty necklines. Textured pleating and a delicate new ditsy print continued to add a modern mentality to the classic bridesmaid dress.

Draping details were the highlight of the bridesmaid collection, showing up in soft blousons, stylish criss-cross necklines, and even three new highly anticipated true wrap styles.

Adding to an already unparalleled array of colors, 2019’s collection upped the ante with warm sunsets and deep reds in Luxe Chiffon, cool neutrals in Knit Crepe, and a luxurious French Blue that had the show audience gasping.

Whether in an ethereal circle skirt or a form-fitting crepe silhouette, these styles maintain the chic and statuesque shapes that customers have come to love.

This season, the collection embodied its thesis of sculpted femininity, especially in the Valentina’s delicate French lace illusion bodice and structured ball gown skirt. Inimitable tailoring and enviable fabrications make this collection the definition of refined elegance.

Each style exuded subtle glamour, from the luxurious crepes to the structured Mikado, culminating in the sophisticated fit and flare Simone gown with the airy organza Darcy Skirt that closed out the show. The elegant combination created a silhouette that captured the mood of the show; classic style elevated for a modern bride.

Jenny Yoo has been an innovator in the bridal and bridesmaids industry for almost two decades, and this season only furthers the legacy of game-changing takes on bridal traditions, from runway ready bridesmaids dresses to mixed media ball gowns. Modern yet elegant, these styles are perfect for the bride that’s ready for the next step!

Bright COlors & Soft Florals for the season

Summer is on the horizon and bringing a fleet of social occasions with it, from summer weddings to chic picnic parties. Jenny Yoo Collection knows you need the perfect dress, whether you are headed to a sun soaked garden party or a rooftop bar lit with stars and city lights. We’ve got you covered with bright colors and soft florals, all in flattering and modern silhouettes, to make sure you stand out at any soiree.

Our flirty and flowy Kelli dress is eye-catching and easy to wear, which makes it perfect for a day on the lawn or a night on the dance floor. For the girl who wants to look beautiful and feel comfortable, Kelli’s soft ruffle at the neckline, fitted and flattering waist, and sweeping knee length skirt do just that. This soft chiffon silhouette has that classic, romantic look that never goes out of style while the bright pops of color, like the striking and sultry Lipstick or the cool and quirky Chartreuse, keep it interesting by turning up the saturation and sophistication.

The Farrah is the perfect dress for when you finally take those vacation days. The flowy chiffon skirt with a soft slit in the front will catch that ocean breeze, and make you feel like a movie star. Show a little sun-kissed skin with the deep V halter neck and open back. Want to keep it sweet and simple? Go with our beautiful, tropical Ohana Print in Soft Blush to ace that effortless summer style on the beach or off.

When you are looking to bring a little drama to a daytime party, the Penelope is the dress for you. She keeps it cool in more ways than one with a strappy open back that can be adjusted for the perfect fit. The funky and fun Daisy Chemical lace gives the modern halter silhouette a vintage edge that can be played up with pop of Cherry red or softened in a clean, bright White. You’ll feel ready for any garden games in this high-low skirt that is the perfect mix of sassy and sweet, and ideal for showing off your favorite summer sandals.